Beacons

WHAT IS A BEACON

It is a small, Bluetooth® device. When placed in a physical space, such as your retail store, it broadcasts tiny radio signals around itself at low power consumption. Your customers will receive custom notifications while they walk through your store or interact with your products.

RTLS Explained

You can think of Real-Time Location Systems (RTLS) or indoor positioning systems (IPS) as accomplishing the same essential task as the GPS systems of twenty years ago. The big difference is that RTLS is updated to more modern tech standards and capabilities and used primarily indoors for the purpose of tracking, locating and monitoring the activity of people and things.

RTLS deployments do exactly what the name says, they let you see where tracked things and people are right now. They have any number of obvious business applications in any sector you care to name and form the basis of a long list of business-critical operations.

Type of Tracking Tags

Types of Proximity Marketing

There are several methods for adding proximity to a business or marketing campaign. If you’ve ever gone to use free WiFi and were met with a local ad, you’ve seen it first hand.

Common types of proximity marketing:

WiFi
NFC
Geofencing
BLE
QR

COBRA BEACON CMS - COMPLETE SOLUTION

Marketing Console

For the management of promotions and contents of your app.

Mobile App

Customizable app dedicated to your customers.

Beacons

You can choose the shape of your beacons and customize the logo.

Cloud Services

All services are provided through the Cloud. High reliability and scalability of the service.

Geo-fencing

With geo-fence, you can increase walk-in and revenue.

Mobile SDK

Cobra Beacon API allows you to develop on most popular platforms.

Big Data

Knowing your users’ trends provides you with the data you need to tailor your campaigns.

Guides for museums

A unique experience for visitors, audio tour and multimedia contents enabled by iBeacon technology.

Indoor Maps

Visualize your beacons network on your map to create a unique, engaging experience for your visitors.

Retail

Guide your customers choice with a truly engaging shopping experience

Encourage them to visit other areas of the store with offers or how to locate new articles.

Entertainment

Enhance your date or family trip

Discover and learn more than what just meets the eye.

Museum

Visiting a museum or exhibition will be a whole new experience

A personal tour guide and lots of interactive features.

Events

Bring emotion to brand awareness

The bar is now offering snacks at half price.

Industries

Museums

Shops

Cafè & Restaurant

Shopping Malls

Airports

Banking

Stadium & Sports

Cinema & Theatre

Hotel & Tourism

Themeparks & Zoos

Automotive

Gas & Service Stations

HOW DOES IT WORK?
The Beacon technology is based on three primary concepts:

Distance

Displaying on the screen of your smartphone the distance between the beacon and the mobile device, customers will be able to navigate easily locate and highlight products.

Proximity

Through the ability to transmit greeting messages or information to customers transiting in the vicinity of your store, you can invite them to join.

Notification

While your customers are browsing through pre-defined perimeters inside the store, it will be possible to transmit information about the products on their screens in real time.

SMART REASONS TO CHOOSE SMART BEACON

Smart price

Rapid return of investment compared to traditional communication media.

Smart features

Smart actions target and deliver your contents selectively and flexibly.

Smart use

The clean, intuitive interface allows you to create your campaign with simple gestures.

Smart assistance

The Smart Beacon team are available to assist you with live tutorials.

Applications

THE SMART BEACON PLATFORM

The SmartBeacon Management Console allows you to add beacons and Wi-Fi spots and to activate or deactivate contents.

With Smart Beacon Platform you can:

Attract customers, and increase the possibility of shopping.

Increase the interaction with the customer through a unique mobile app, with personalized service notifications, promotions, coupons, and high value-added functions.

Influence purchases through targeted promotions and campaigns for customer retention.

Describe paintings, art objects, to give more details to the museum or exhibition visitors, improving their experience.

Allow interaction with visitors in a museum, creating pathways of augmented reality.

Advertise and offer services to customers. (discount, coupons, tickets, etc…)

Targeted content for your users:

The mobile marketing platform for Smart Beacon, helps the retail world to interact with their customers, offering targeted purchases.

Museums and shops:

Through mobile devices, it is possible to engage and enhance the user experience, both for the world of retail and for museum environments, in order to let them enjoy a unique experience.

With Smart Beacon Console you can:

Describe the works of art in a museum.
Receive notifications with extra content museum, café, bookshop, coupons, additional tickets.
Receive insights video of the works.
Listen to an audio guide during your visit.
Knowing how many users has walk-in in the museum.